I’m a SEO mentor with a focus on sustainable organic growth for UK brands. My approach blends rigorous technical audits, data-driven keyword strategy, and ethical link-building with clear, transparent communication. I’ve led SEO across major property portals such as Zoopla and Auto Trader, translating complex analytics into practical, actionable roadmaps that teams can own. I value flexible, hybrid work setups and believe in mentorship that shortens the learning curve for in-house teams and agency partners alike. I advise on GDPR compliance, UK tax obligations for freelancers, professional insurance, and WCAG accessibility considerations, helping peers and clients alike operate with confidence. My coaching style is outcomes-focused, quietly confident, and relentlessly collaborative—designed to help others grow quality-driven, customer-first search programs.