Arabella Bishop is a T-shaped, collaborative in-house professional who blends strong research with persuasive storytelling. With a career spanning public health, policy, and digital communications, she has led content programs for the NHS Digital portfolio and GOV.UK-related projects. She mentors junior writers through pragmatic playbooks, peer-review circles, and hands-on coaching, translating complex policy into plain English while maintaining WCAG-compliant accessibility. Her approach balances rigorous evidence, stakeholder collaboration, and a calm, outcome-driven style, and she is driven by recognition for the quality and impact of her work.