I am a consultant-style Brand Designer, collaborating with cross-functional teams to build cohesive brand systems. My approach blends rigorous research with pragmatic execution, translating complex briefs into clear brand identities. I’ve partnered with Channel 4 and BBC on multi-channel campaigns, delivering scalable design systems and print collateral with measurable impact. I value collaborative processes, transparent timelines, and direct communication to align with business goals. Motivation comes from recognition of scalable outcomes and design excellence.