I am a growth‑driven SEO Specialist based in City Centre, Dundee. I translate complex analytics into clear, actionable plans and communicate progress with complete transparency. Working with high‑profile clients like Zoopla and Auto Trader, I’ve built scalable, data‑led SEO strategies that drive measurable growth while maintaining a collaborative, hybrid work model. My focus is on outcomes: higher visibility, better intent alignment, and improved conversion signals, delivered with integrity and clear reporting.