I grew up between Shanghai weekend markets and family dinners where brand stories were told around the table — that China-rooted respect for craft shaped how I approach marketing. After early agency days in Shanghai, I moved to the UK, learned to navigate fintech culture at scale, then chose freelancing to focus on impact-driven work. I help startups and corporate teams cut through noise with practical content, social strategy and targeted LinkedIn advertising. I'm collaborative, enthusiastic in communication, and measure success by real outcomes — leads, conversion improvements and clearer brand voice.