Marketing Analytics Dashboarding for Campaign Optimization
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Experience (Years)10
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What You GetA consolidated marketing analytics dashboard in Power BI or Tableau that shows ROAS, funnel conversi,Channel-specific KPI definitions and targets so stakeholders agree on what success looks like.,Mapped and documented data sources (CRM, ad platforms, web analytics) with lineage notes for trust a,A quick-start playbook for stakeholders with handoff notes, refresh cadence, and top-level insights
Service Description
I will help you turn data into decisions by delivering marketing analytics dashboards that track campaign performance, ROAS, and funnel activity. You’ll get consolidated data sources (CRM, ad platforms, web analytics), clearly defined KPIs, and interactive dashboards in Power BI or Tableau. The engagement also includes data source mapping, documentation, and a quick-start playbook for stakeholders. Expect faster insight and better campaign optimization within weeks.
What's Included:
• KPI definitions for channels
• Power BI/Tableau dashboards
• Data source consolidation
• Documentation of dashboard usage and data lineage
